{"id":18452,"date":"2020-09-22T16:58:29","date_gmt":"2020-09-22T08:58:29","guid":{"rendered":"https:\/\/www.techartgroup.com\/blog\/?p=18452"},"modified":"2020-11-06T16:47:32","modified_gmt":"2020-11-06T08:47:32","slug":"%e5%a4%a9%e5%b7%a5%e5%a4%a7%e7%99%be%e7%a7%91-%e5%b0%88%e6%a1%88%e6%88%90%e5%8a%9f%e7%9a%84%e7%ac%ac%e4%b8%80%e6%ad%a5","status":"publish","type":"post","link":"https:\/\/www.techartgroup.com\/blog\/%e5%a4%a9%e5%b7%a5%e5%a4%a7%e7%99%be%e7%a7%91-%e5%b0%88%e6%a1%88%e6%88%90%e5%8a%9f%e7%9a%84%e7%ac%ac%e4%b8%80%e6%ad%a5\/","title":{"rendered":"\u5929\u5de5\u5927\u767e\u79d1: \u5c08\u6848\u6210\u529f\u7684\u7b2c\u4e00\u6b65"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u78ba\u8a8dta-1-1024x762.jpg\" alt=\"\" class=\"wp-image-18611\" width=\"818\" height=\"619\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:14px\"><strong><a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E7%9B%AE%E6%A0%87%E5%8F%97%E4%BC%97\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#22b117\" class=\"has-inline-color\">\u9ede\u6211\u4e86\u89e3\u4ec0\u9ebc\u662fTA(target audience)? <\/span><\/a><\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">\u51fa\u9322\u7684\u4eba\u3001\u71df\u904b\u7684\u4eba\u3001\u9ad4\u9a57\u7684\u4eba\u3001\u505a\u6c7a\u5b9a\u7684\u4eba<\/span><\/h2>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:17px\">\u5f9e\u5c55\u89bd\u627f\u652c\u8005\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u5c08\u6848\u4e00\u958b\u59cb\u80fd\u5426\u91d0\u6e05\u5229\u5bb3\u95dc\u4fc2\u4eba\uff08stakeholder\uff09\u7684\u9700\u6c42\uff0c\u5c31\u662f\u5c08\u6848\u6210\u529f\u7684\u5341\u5b57\u8def\u53e3\u3002<span style=\"color:#22b117\" class=\"has-inline-color\"><strong>\u8981\u91d0\u6e05\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u9700\u6c42\uff0c\u9996\u5148\u8981\u77e5\u9053\u54ea\u4e9b\u4eba\u5c0d\u4f60\u7684\u5c08\u6848\u8209\u8db3\u8f15\u91cd<\/strong><\/span>\u3002\u77e5\u9053\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u9700\u6c42\u4e0d\u4e00\u5b9a\u80fd\u8b93\u6211\u5011\u6210\u529f\uff0c\u4f46\u641e\u4e0d\u6e05\u695a\uff0c\u5c08\u6848\u5c31\u6ce8\u5b9a\u5931\u6557\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>\u6bcf\u500b\u5229\u5bb3\u95dc\u4fc2\u4eba\u57fa\u65bc\u81ea\u5df1\u7684\u7d44\u7e54\u672c\u4f4d<\/p><p>\u6703\u6709\u4e0d\u540c\u7684\u7acb\u5834\u8207\u9700\u6c42<\/p><p>\u5c0d\u5c08\u6848\u4e5f\u5c31\u6703\u6709\u4e0d\u540c\u7684\u671f\u671b<\/p><\/blockquote>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">\u8ab0\u662f\u5229\u5bb3\u95dc\u4fc2\u4eba\uff1f<\/span><\/h2>\n\n\n\n<p style=\"font-size:17px\"><br>\u5c0d\u5c55\u89bd\u7684\u627f\u652c\u8005\u800c\u8a00\uff0c\u5c08\u6848\u7684\u95dc\u9375\u5229\u5bb3\u95dc\u4fc2\u4eba\u81f3\u5c11\u5305\u542b\u4e86\u5c07\u4f86\u8981\u71df\u904b\u7684\u4eba\uff1b\u5c07\u4f86\u8981\u9ad4\u9a57\u7684\u4eba\uff0c\u4e5f\u5c31\u662f\u53c3\u89c0\u8005\uff1b\u8907\u96dc\u4e00\u9ede\u7684\u5c55\u89bd\u53ef\u80fd\u9084\u6709\u51fa\u9322\u7684\u4eba\uff08\u8d0a\u52a9\u8005\uff09\u3001\u8ca0\u8cac\u62cd\u677f\u610f\u898b\u7684\u6c7a\u7b56\u8005\u7b49\u7b49\u3002\u9664\u4e86\u9ad4\u9a57\u8005\u4e4b\u5916\uff0c\u5176\u4ed6\u89d2\u8272\u6709\u53ef\u80fd\u662f\u540c\u4e00\u500b\u4eba\uff0c\u4e5f\u6709\u53ef\u80fd\u662f\u4e0d\u540c\u55ae\u4f4d\uff1b\u8209\u4f8b\u4f86\u8aaa\uff0c\u51fa\u9322\u7684\u4eba\u4e5f\u8a31\u662f\u4f01\u696d\u3001\u57fa\u91d1\u6703\u6216\u653f\u5e9c\u55ae\u4f4d\uff0c\u4f46\u71df\u904b\u8005\u53ef\u80fd\u662f\u535a\u7269\u9928\u3002<br><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u624b\u7e6astakeholder-1024x621.png\" alt=\"\" class=\"wp-image-18557\" width=\"501\" height=\"325\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><br><span class=\"has-inline-color has-luminous-vivid-orange-color\">\u70ba\u751a\u9ebc\u4e0d\u91d0\u6e05\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u9700\u6c42\u5c08\u6848\u5c31\u6ce8\u5b9a\u5931\u6557\u5462\uff1f<\/span><\/h2>\n\n\n\n<p style=\"font-size:17px\"><br>\u6bcf\u500b\u5229\u5bb3\u95dc\u4fc2\u4eba\u57fa\u65bc\u81ea\u5df1\u7684\u7d44\u7e54\u672c\u4f4d\uff0c\u6703\u6709\u4e0d\u540c\u7684\u7acb\u5834\u8207\u9700\u6c42\uff0c\u5c0d\u5c08\u6848\u4e5f\u5c31\u6703\u6709\u4e0d\u540c\u7684\u671f\u671b\u3002<br><br>\u4f8b\u5982\uff0c\u71df\u904b\u55ae\u4f4d\u57fa\u65bc\u77e5\u8b58\u50b3\u64ad\u4f7f\u547d\u53ef\u80fd\u5e0c\u671b\u6709\u8f03\u591a\u7684\u5be6\u4f5c\u9ad4\u9a57\uff0c\u4f46\u7d93\u8cbb\u8d0a\u52a9\u55ae\u4f4d\u53ef\u80fd\u57fa\u65bc\u5a92\u9ad4\u66dd\u5149\u9700\u6c42\uff0c\u4e5f\u8a31\u60f3\u8981\u66f4\u5177\u8a71\u984c\u6027\u7684\u5927\u578b\u88dd\u7f6e\u3002<br><br>\u5728\u5c08\u6848\u524d\u671f\u7684\u9700\u6c42\u8a2a\u8ac7\u82e5\u4e0d\u80fd\u91d0\u6e05\u5404\u55ae\u4f4d\u7684\u671f\u671b\uff0c\u9032\u5165\u8a2d\u8a08\u968e\u6bb5\u5e38\u56e0\u9700\u6c42\u625e\u683c\uff0c\u8f15\u5247\u5f92\u8cbb\u529f\u592b\u6253\u6389\u91cd\u4f86\uff0c\u91cd\u5247\u5ef6\u8aa4\u6642\u7a0b\u3001\u7206\u9810\u7b97\uff0c\u5f71\u97ff\u5c08\u6848\u57f7\u884c\u3002<br><br><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:23px\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">\u5982\u4f55\u91d0\u6e05\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u9700\u6c42\uff1f<\/span><\/h2>\n\n\n\n<p><br>\u5982\u540c\u8b93\u91d1\u878d\u696d\u5728\u501f\u9322\u7d66\u5ba2\u6236\u6642\u8981\u505a\u597d<strong><span style=\"color:#22b117\" class=\"has-inline-color\">\u300c\u4e86\u89e3\u4f60\u7684\u5ba2\u6236\uff08know your customer\uff0cKYC\uff09\u300d<\/span><\/strong>\uff0c\u627f\u63a5\u4e00\u500b\u5c55\u89bd\u8a2d\u8a08\uff0c\u4e5f\u6709\u5fc5\u8981\u53bb<strong> know your customer<\/strong>\u3002\u901a\u5e38\uff0c\u53ef\u900f\u904e\u4ee5\u4e0b\u5e7e\u500b\u65b9\u6cd5\u4f86\u91d0\u6e05\u95dc\u4fc2\u4eba\u53ca\u9700\u6c42\u3002<br><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u8a2a\u8ac7.png\" alt=\"\" class=\"wp-image-18563\" width=\"44\" height=\"44\" srcset=\"https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u8a2a\u8ac7.png 308w, https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u8a2a\u8ac7-300x298.png 300w, https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u8a2a\u8ac7-150x150.png 150w\" sizes=\"(max-width: 44px) 100vw, 44px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><br><strong>1. \u9700\u6c42\u8a2a\u8ac7:<\/strong><\/p>\n\n\n\n<p><strong><span style=\"color:#22b117\" class=\"has-inline-color\">\u900f\u904e\u8a2a\u8ac7\uff0c\u627e\u51fa\u5404\u500b\u95dc\u9375\u5229\u5bb3\u95dc\u4fc2\u4eba\u4ee5\u53ca\u4ed6\u5011\u5c0d\u672c\u6848\u7684\u671f\u671b<\/span>\u3002<\/strong>\u4f46\u8a2a\u8ac7\u6709\u6642\u53ea\u80fd\u554f\u5230\u8868\u9762\u6216\u986f\u6027\u7684\u671f\u671b\uff0c\u6709\u4e9b\u96b1\u6027\u9700\u6c42\uff0c\u53d7\u8a2a\u8005\u53ef\u80fd\u4e0d\u9858\u660e\u8b1b\u6216\u56e0\u8077\u52d9\u95dc\u4fc2\u4e26\u4e0d\u77e5\u60c5\uff0c\u6b64\u6642\u9084\u9700\u900f\u904e\u5176\u4ed6\u65b9\u6cd5\u8f14\u52a9\u5206\u6790\u3002<br><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u6848\u4f8b\u7814\u7a76.png\" alt=\"\" class=\"wp-image-18565\" width=\"49\" height=\"44\"\/><\/figure><\/div>\n\n\n\n<p><br><strong>2. \u80cc\u666f\u8cc7\u6599\u3001\u904e\u5f80\u6848\u4f8b\u7814\u7a76:<\/strong><\/p>\n\n\n\n<p>\u5206\u6790\u5229\u5bb3\u95dc\u4fc2\u4eba\u904e\u5f80\u7684\u6848\u4f8b\u3001\u65b0\u805e\u5831\u5c0e\u3001\u751a\u81f3\u8207\u95dc\u4fc2\u4eba\u6240\u8655\u9818\u57df\u7684\u77e5\u8b58\u7b49\uff0c\u53ef\u4ee5\u5f9e\u4e2d\u63a8\u60f3\u5c0d\u65b9\u504f\u597d\u7684\u98a8\u683c\u3001\u559c\u6b61\u7684\u5f62\u5f0f\u3001\u671f\u671b\u7684\u6210\u679c\u3001\u91cd\u8996\u7684\u91cd\u9ede\u7b49\u7b49\u3002\u5206\u6790\u7684\u7d50\u679c\u5373\u53ef\u8207\u9700\u6c42\u8a2a\u8ac7\u7d50\u679c\u4ea4\u53c9\u6bd4\u5c0d\uff0c<strong><span style=\"color:#22b117\" class=\"has-inline-color\">\u767c\u6398\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u96b1\u6027\u9700\u6c42<\/span>\u3002<\/strong><br><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u7126\u9ede\u5718\u9ad4.png\" alt=\"\" class=\"wp-image-18568\" width=\"51\" height=\"52\" srcset=\"https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u7126\u9ede\u5718\u9ad4.png 283w, https:\/\/www.techartgroup.com\/blog\/wp-content\/uploads\/2020\/09\/\u7126\u9ede\u5718\u9ad4-150x150.png 150w\" sizes=\"(max-width: 51px) 100vw, 51px\" \/><\/figure><\/div>\n\n\n\n<p><br><strong>3. \u7126\u9ede\u5718\u9ad4\u6cd5:<\/strong><\/p>\n\n\n\n<p>\u5411\u719f\u6089\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u5c08\u5bb6\u8aee\u8a62\u3001\u8acb\u6559\uff0c\u4ea6\u53ef\u8f14\u52a9\u9700\u6c42\u8a2a\u8ac7\u3002<br><br><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:121px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:14px\"><span style=\"color:#0509f7\" class=\"has-inline-color\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.techartgroup.com\/blog\/%e5%a4%a9%e5%b7%a5%e5%a4%a7%e7%99%be%e7%a7%91%e5%b0%88%e6%a1%88%e7%ae%a1%e7%90%86%e7%b6%93%e9%a9%97%e7%9a%84%e5%82%b3%e6%89%bf\/\" target=\"_blank\">\u4e0a\u4e00\u7bc7\u3000\u5929\u5de5\u5927\u767e\u79d1\uff1a\u5c08\u6848\u7ba1\u7406\u7d93\u9a57\u7684\u50b3<\/a><\/span><span style=\"color:#080cf1\" class=\"has-inline-color\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.techartgroup.com\/blog\/%e5%a4%a9%e5%b7%a5%e5%a4%a7%e7%99%be%e7%a7%91%e5%b0%88%e6%a1%88%e7%ae%a1%e7%90%86%e7%b6%93%e9%a9%97%e7%9a%84%e5%82%b3%e6%89%bf\/\" target=\"_blank\">\u627f<\/a> <\/span>                      <br><span style=\"color:#080cf1\" class=\"has-inline-color\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.techartgroup.com\/blog\/%e5%a4%a9%e5%b7%a5%e5%a4%a7%e7%99%be%e7%a7%91%e9%87%90%e6%b8%85%e7%9b%ae%e7%9a%84%e5%8f%8a%e5%b1%95%e7%a4%ba%e9%9c%80%e6%b1%82\/\" target=\"_blank\">\u4e0b\u4e00\u7bc7     <\/a><a href=\"https:\/\/www.techartgroup.com\/blog\/%e5%a4%a9%e5%b7%a5%e5%a4%a7%e7%99%be%e7%a7%91%e9%87%90%e6%b8%85%e7%9b%ae%e7%9a%84%e5%8f%8a%e5%b1%95%e7%a4%ba%e9%9c%80%e6%b1%82\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.techartgroup.com\/blog\/%e5%a4%a9%e5%b7%a5%e5%a4%a7%e7%99%be%e7%a7%91%e9%87%90%e6%b8%85%e7%9b%ae%e7%9a%84%e5%8f%8a%e5%b1%95%e7%a4%ba%e9%9c%80%e6%b1%82\/\" 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